Student Leader Resources

Publicity

Publicity is important to create a name and identity for your Bonner Program. It is impossible to predict why people will decide to get involved and volunteer; be prepared every day.

Dispenser:
Create a poster that will hold some brochures and interest cards and put them in the most used parts of campus so that whenever someone has the urge to sign up, they will have the opportunity to do so.

Brochure:
Include a brief description of your Bonner Program and quotes from enthusiastic Bonners and satisfied community partners. Also include contact information and information about applications.
You may also want to create a supplemental brochure of community partners with descriptions of each project.

Bulletin:
Creating a weekly or bi-weekly bulletin will keep volunteers informed. It should include a quick listing of announcements and opportunities.

T-shirts/Souvenirs:
T-shirts of other souvenirs are great promotional materials that will bring greater unity ot the group, recognition in the community and on campus. T-shirts can be a gift for completing a term of work or a certain number of hours.

Campus-Wide Event:
Creating a campus wide service event will help fuel the trend toward community service. It can be as simple as holding an event where everyone gets the chance to volunteer in the community for a few hours on one day.

Local Newspaper:
Find a reporter who can write a story about a group project you plan, profile a stellar volunteer or the organization at large. Also encourage photo opportunities of Bonners at their placement. This exposure will help recognition of your Bonner Program in the community.
You can also write your own press releases for events to encourage better coverage.

Information adapted from on your mark, GO! get set by Wayne Meisel and Julia Scatliff.